Nothing.

I would, however, spend a fair amount of time doing some social engineering to make sure he would take note of my email when I send it to him. Before I sent him an email I would make sure that he had heard of my company. I would achieve this by posting to comments on his blog under pseudonymes, sneak references in on blogs he probably reads, etc.

When he receives the email from me with the subject "We just launched mylittlepony.com" he will think "aah, I read about that somewhere, I better check it out - it's the buzz"

Believe me - this sort of thing actually works.