But, simply put, they are barely used.
A few things are different in Lisbon from a lot of Northern Europe cities: it's very hilly and windy, it has temperatures close to 40 degrees in the summer (we have AC throughout the tube network) and in the winter, when it rains it really pours (not that drizzle that you get in London for example).
I may be too early to call it, but not all cities are alike and many people here are very skeptic about whether general adoption will ever be reached.