What Apple Needs to Do Now
speedbird.wordpress.com
speedbird.wordpress.com
I have to agree. It's superfluous eye candy. I much prefer the Kindle iPad app. It's very functional and stays out of your way. BN app? What's the deal with the startup time when you call the mothership? Why does it take BN app several times longer than the Kindle? Why make me wait til it's over? Show me the darn book! The Kindle app gets all of this right.
I think it's a phase in many ways, but an important phase nonetheless. Scaling UX to handle total newbies and hardcore experts is not a simple one, and so far examples of doing that in any way that could be considered successful are few and far between.