My god, usatoday.com is one of the worst websites I've ever been on. The autoplaying video ad going over the title photo was bad enough, but then it followed me down the screen.
Not only that, but the layout of the actual article/content made it feel like an advertisement, to the point I mistakenly clicked the X in the top right of the article and then.. got taken to the home page of the website. Ok, then.
Anyways, interesting article, even if a little scarce on details, I guess. I'm having a tough time separating my feelings on what I read from those on where I read it.