Must be a US-centric cultural thing -- I always thought this was just a random sequence of words the creators thought would be memorable and / or cute!
I thankfully watched the Simpsons, where that game was referenced once. So I got the pun after only a year or so.
I played that as a kid and never once connected it to the search engine.
I really think it's a poor name choice
Even worse as name only suggests US? game for kids. Users should be from all over the world.