2. Don't put the Lambda inside a VPC if you want lower response times
3. Step Functions don't seem ready for prime time that I can tell. (This might have changed in the last couple of months)
4. Lambda Functions should be microservices. Small and lean.
5. There is a limit on resources for CloudFormation so at about 20-30 functions with API Gateway on the serverless framework, you will hit a limit and can't add anymore (other deployment tools which don't use CloudFormation shouldn't have an issue)
6. Want more CPU, add more RAM