After "a year and a half of study, discussion, and hard work" BU unveils new logo

Didn't see any mention of the "Law of Optical Volumes"

http://blog.wired.com/underwire/2007/04/the_math_behind.html

Looks like an improvement. I wonder how much money they paid for what are essentially tiny tweaks?

This article is one of the most hilarious things I've read today.

Yes, tiny tweaks it is. They removed a line.

They paid for hand-holding and a patina of authority. All in the name of centralizing control....

They could have created a Darwin cull facility for the evolutionary developments they observed. That would have provided a path for growth.

They could have identified the users that wanted things to not change (alumni with open wallets for halcyon images), and mass-customized the logo presentation.

Recording and using preferences? Acknowledging and using diversity? Un-Possible!!!

Maybe they should update the school slogan while they're at:

"BU. Where you can make your voice heard.º"

º offer only valid for strategy-level administration officers.

Sigh. I am a graphic artist by trade and I'd feel a bit bad if I got payed to do that logo.