I pretty much can't stumble upon an article about Uber that's not about controversy. I know that kind of news sells better. But in my perception now Uber had the pendulum swung far off center. I've been shocked by their (reported) ethics, to the point of not purchasing their services. I know that consequence is not taken by a majority of people, but I do sense a more than average disgust for Uber's ethics. If you'd asked me, I'd have welcomed their demise. The only thing to turn that around for me is new leadership.
A woman for Uber CEO would be a good signal -- if the best candidate for the job happens to be one. Didn't Marissa Mayer recently resign from her job, and be available?