I am pretty sure this is because it has been reported on pretty thoroughly.
https://www.tesla.com/blog/tragic-loss
https://www.nytimes.com/interactive/2016/07/01/business/insi...
The general sense is that the system is designed to apply brake when both radar and the camera system agree there was an obstacle (this may no longer be true since there was indication that decoupling was being worked on).
It has been suggested that the white trailer against a bright blue sky didn't register on visual detection. Thereby there was not a consensus between radar and visual that there was an obstacle so the brake was not applied.
> we would expect it to before broadly deploying these devices.
And this is why there is focus on the driver. What is reasonable expectation? Are there adequate warnings and documentation about the capabilities of the system? Autopilot is not marketed as an autonomous driving system...it (at the moment) explicitly says drivers should continue to monitor the system to manually intervene if required.
Further NHTSA research suggest as high as a 40% crash reduction since the wide introduction of Tesla's autopilot mode:
https://techcrunch.com/2017/01/19/nhtsas-full-final-investig...
This is a single accident...and arguably the driver was the final safety gate and they failed to apply corrective action (in addition to the automated safety systems). It does not appear as if the driver had sufficient reason to believe the system was capable of complete autonomous operation. And it does not appear as if there was a critical flaw or bug in the system that was putting consumers at risk.
And just briefly going over the items in the roughly 500 page report there does appear to be a lot of detailed examination of the systems.