This new direction is backwards.
Pay the drivers what they are worth. How hard is that? Seriously. How hard is it to just give an honest wage for honest work?
WashPo: "[Uber] recast itself as a company with a conscience and a heart."
Correction: Uber is passing the conscience and heart part onto its users so that it doesn't have to. Now I am going to feeling like jerk when I don't give someone a tip. That was my favorite part about uber. Don't make think about taxes and tip. How silly would it be if Uber was a restaurant? WashPo: "Restaurant shows magninimity by allowing patrons to supplement the low wages of the restaurant with a tip of their own!" Progress.