Or, you know, a natural progression for a company whose sole goal is to help you find whatever it is you are looking for.
Oh, I thought the goal was to obtain incredibly detailed consumer profiles by offering to search whatever it is you are looking for, and then sell targeted ads based on those profiles, in order to obtain monetary profit.
In the techrunch article, the interviewed employee says they won't be using prior knowledge to drive jobs search results. Sure, ads may become more targeted, but this isn't your typical "users also bought..." type deal.