How does this differentiate from the offerings of other clothiers like TrunkClub (which is a Nordstrom's acquisition)?
Perhaps because it's not a subscription model in the way TC works, people feel less pressure to keep something?
Perhaps because it's not a subscription model in the way TC works, people feel less pressure to keep something?
...because it's Amazon.
No, seriously. Having a feature working somewhere on the internet, is totally different from having it working on Facebook, Google, or Amazon. Usage goes through the roof, because people already know and trust those behemoths.
Also the fact that you are the one choosing the items in the box as opposed to having a "stylist" choose them for you could be considered appealing (depending on the person).