Amazon announces Prime Wardrobe, tackling fashion retail head on

Not a good day to be Stitch Fix...

Those 10-20% discounts on kept items are very appealing, especially considering how you get to choose the items in the box as opposed to having a "stylist" choose them for you.

Seems like they're going to have to really embody 'fashion discovery' if they're going to find a role, much like Hastings said Netflix has to embody entertainment.

Anyone know what they have to stop people from just ordering/returning a new set of clothes every week??