Just this year, EU regulations destroyed my LTE data plans, hugely increased my cost of Swiss travel (the same) and ruined my hobby because terrorism.
I don't see how this law benefits anybody except filling up the EU budget by collecting fines. The companies are already careful with their data as any leak would affect their image extremely negatively.
If one needs a good example of why Brexit happened, here it is.
Less sarcasm, more thinking. Shocking as it may be to you, even people you politicially disagree with may have a point or two.
And they're not startups, just small businesses, the difference being mostly the funding. Investing a million for some people to burn through and say "yah, that didn't work" is very much unacceptable.