Am I missing something?
> People often ask me why we switched to Medium. There were a variety of reasons, but one was reaching a new audience, and another was aiming for wider distribution. But maybe the top one was curiosity — let’s see if we can learn something new.
For example, I could easily set up a personal site and post my random Medium articles there. But I already run a couple of more important ones with my time, and don't really want to spend time buying another domain, setting up my hosting, installing/customising WordPress and marketing the hell out of it when Medium can give me a decent looking place to put the content for free.
There's also a built in audience at Medium. Not necessarily a large one mind you (the platform is much better at amplifying an existing audience than building a new one), but one that may have not come across my articles otherwise. Especially if I post my work in a publication.
So that's my take on it anyway.