$100 million for two dozen bets (plus management fees) to catch 300MM MAU that yields $100k ad slot inventories. 2000 placement a year to break even. 4000 to double ROI.

TWC has skin in the game to explore a new channel. Snap has skin the game to make sure their top notch sales team can close those deals. And a couple hundred kiddie social influencers are gonna get stupid money to play with instead of being on Youtube or Instagram.

Being old is thinking it's just another form of the horse tracks.