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Why? Just because the shows are delivered through Snapchat?

Yes. I think that is exactly what moolcool is saying. And he's right. Instagram's (typical users) daily active users just surpassed 700 Million. And the Stories daily active users just surpassed 375 Million [1]. Now Facebook has a juggernaut of ad targeting for very specific audiences.

Now if you TW, where would you rather spend your $100 Million on original content and shows? A fully-sustained cruise liner ($FB) or a rapidly sinking dingy ($SNAP)?

Sidenote: if any shareholders since the IPO are reading this, sell now. Not only are your shares non-voteable [2], but they are as ephemeral as Snap's users. Get out while you can.

[1] https://techcrunch.com/2017/04/26/instagram-700-million-user...

[2] https://www.recode.net/2017/2/21/14670314/snap-ipo-stock-vot...

> Now if you TW, where would you rather spend your $100 Million on original content and shows?

That depends on the nature of the content and who you were trying to reach.

If they want to reach me, put it on YouTube or Vimeo. My kids? Snapchat. My parents? Put it on Facebook or cable TV.

Plus, just because they are pouring $100MM into Snapchat doesn't mean they aren't also placing big bets on other platforms.

imo yes that is why.

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