But...
After checking I am a bit disappointed:
- Istanbul: $235.00 Not including "Fast Track Immigration/Customs" for 2 passengers you can get local fast track card (I think it is around $500 for a year) which grants fast track on immigration/customs and also for all security checkpoints for 2 pax
- Amsterdam: $345.00 Includes fast track vs Privium Basic €121 yearly incl. VAT
- London: $220.00 Includes fast track vs AFAIK it is around 50 GBP for fast track for one time
Also I think if target is business travelers, a lot of airlines provide complimentary fast track for business class travelers. I don't recall not using fast track when flying business.
TBH I dont think Meet and Assist has big value, unless you provide some added value there.
Also at least I was expecting some lounge access on departures.