I don't think there's any risk of that. As I pull out my favorite quote for the last few months:
"It is difficult to get a man to understand something when his salary depends upon his not understanding it." - Upton Sinclair
Very few people in the upper echelons of society (like highly-paid Silicon Valley engineers) truly believe they're doing something wrong, or could even be convinced they are doing something wrong. Above a certain level on Mazlowe's hierarchy, people have selected where they work in part because of the mission. They have bought the company line because in part, the company line is what they're there for.
People at Google don't work there because they really love advertising and really love putting banner ads in front of people. They work at Google because they believe they're 'making the world a better place'.
And good luck convincing anyone that their purpose in life is a lie and that they're part of the problem. I've convinced exactly zero people so far.
I mean, I'm sure Uber employees feel they're empowering people to work for themselves and helping people make a decent living who might otherwise be stuck unemployed. Maybe it took that many blatant scandals and fiascos for Travis Kalanick to come to terms with the fact that he wasn't making the world a better place?