I don't wanna argue, but keep in mind that I'm in Serbia and that I bought the MacBook with a "special financing plan" which the Apple reseller offered but not any of the generic stores that carry such ultrabooks as the XPS 13 or the Spectre...
I am not sure I understand
It was economically more plausiblefor him to buy the macbook than sth else.
apple reseller made it easy for them to finance a non upgradeable machine, that they now have to use for years to come.
Basically their material circumstances have lead to a particular outcome.