I believe the effect is similar to that of a garden path sentence[1] except instead of discovering a grammatical inconsistency and having to backtrack to re-parse, the grammatical context misleads the lexical level so much so that we "see" 'Paris' where 'Pairs' actually exists. I suspect that the 'P' being capitalized further supports the 'Paris' misinterpretation.
I can tell you it gets even more bizarre: I once misread "bluetooth is dead" as "IrDA is dead" and was like, "duh, no shit, Sherlock, how is this even a news?".
So, apparently, everything gets lexed right initially, then it goes to semantic analysis which figures out that some comms standard is dead, obviously IrDA is a comms standard which is virtually dead nowadays, this tidbit is fed back into the parser, which stabilizes on its final output: IrDA is dead. Kill me.
Hah!
Actually I expect this is a very common error. "Born in $place_name" has a much higher base frequency than "Born in Pairs", so our System 1 brain screams "Paris!" until System 2 kicks in.
As you could imagine, clicked it purely because of my brain going: "What is that non sequitur at the end of the title?"
* pours tea