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This might be what they're trying to buy here, dunno if it will work, but they've got the capital to try out a variety of things.

Very true, it just remains to be seen whether the "main street murderer" stigma will remain despite this push

seems like 2 different aspects of the brand

the perception here seems to be that Wal Mart only sells stuff that 'people of Wal Mart' want to buy

there's is probably plenty of room in Wal Marts brand to get at - 'we sell everything, down market stuff and up market stuff'

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wal mart's impact on Main Street - while (somewhat) real - is a separate question