Well, the reason groups like the EFF are important is because they're there to raise the issue before it becomes a problem. Sometimes people don't realize how serious a problem is until it bites them in the ass, like the MyFrame developer that defended Apple's approval process up until the point that his app got arbitrarily rejected.[1]
The point of watchdog groups like the EFF is to make some noise and get people to realize they should care about having alternatives.