Practically, certain operations end up being slow when you use the standard "strings are lists" mechanism provided by Haskell's standard library. Stuff like building a list is hard or slow for stupid reasons: Haskell uses cons lists with fast append-to-head and slow concatenation, so the common case of building a list by appending characters to the end is slow. Or you have to prepend and reverse. Stuff like that. It's dumb, but it matters.
The Haskell community has reacted by creating other ways to represent strings, like `Data.Text` and `ByteString`. These representations have certain benefits, so they're widely used. This adds _another_ problem: different libraries use different representations, so you end up having to convert back and forth between them all the time. Again, this is annoying and inefficient.
So yea. I think the lesson for language designers is clear. Strings are a distinct concept. Yes, they do list-like things, but they're not lists.