I also wonder how the process of production is done. To process limestone usually produces a lot of co2 (I have no reference, but that's what I remember from reading stuff online). Additionally, as many have noted the plastics used (20% of the final mass of the product) still are plastics made from fossil resources. Is a way for recycling known, especially considering the final product is a mixture of plastics and limestone?
It seems that the producer does not have a real, scientific proof that his production is environmentally good, but does it as a 'novel', and 'fascinating' idea with the only goal of making money. The article itself says that the producer looks forward to making a product that will last, but does not indicate that the producer ever had a goal of protecting the environment.
Finally, the subject is very much worth of discussion in HN, and I personally feel thankful for the one who submitted it.