> Partnering with Walmart — the biggest bricks-and-mortar retailer around — might have seemed extremely off brand for Bonobos.
YES it is. And "I think Walmart is misunderstood in some ways." isn't an explanation. Bonobos and Walmart are totally different in my mind, I can't imagine I'm the only Bonobos customer disappointed by this change.
I think they probably can lean on Walmart to lower their production costs and possibly cut their prices to offer Walmart customers an option that is above their typical retail choices.
Does anyone really think anyone else gives a shit how much someone spent on a shirt? or what their pants cost. Zuck shows up in sweat pants and t-shirt to work. He probably has never spent $100 on a dress shirt in his life.
But I agree. You can find clothes that fit well for very cheap. If you're associating with people that care how much you spent on your clothes, you should maybe consider associating with other people.
If you're even moderately muscular and don't want to look like you're wearing a tent, it's very difficult to buy clothes that fit well. For example, my waist is a 35-36 but I mostly have to buy 38 or 40 in waist jeans to fit my butt because of squats and deads. I mostly buy from Tommy Bahama for that reason.
> For $20 bucks you can get an nice dress shirt from Costco.
That is not at all comparable unless you happen to be shaped like a Costco shirt-rack.
The price doesn't matter as much as the styling, not even close.
I tend to know exactly what I want, and don't have the inclination to scour the discount racks in case they have exactly what I want. And if it's not exactly what I want, I usually end up not wearing it,, which is an even bigger waste.
"It's Brunello Cucinelli. I know this because I worked in the store he shopped in. They are $400 t-shirts and those sweatshirts are Brunello as well and are around $3,000."
"Mark Zuckerberg wears custom made Brunello Cucinelli tees in marl grey. I believe they run long for him, thus needing a hem. He chooses to order in bulk for an estimated cost per unit that varies from $300-$400. Price reflects on an order of plain custom tees vs. one of grey tees that feature the original 3 emblem Facebook insignia on the upper left chest."
Honestly, the $100 pants (from a few brands) I've worn don't feel any better (or last much longer) than $40-50 Uniqlo pants. I've always been curious about this market niche (better than fast fashion, but not designer quality).
This comment is more to point out to the OP that while Walmart might have bought Bonobos, it doesn't mean he's gonna go shopping at the actual Walmart building.
Is selling most of your stock during sales profitable? If so, interesting business practice and I'm curious if it's more common than I thought (J. Crew could be doing the same).
In fact, as JC Penney proved to consumers, you often make more money setting prices at $50 and having frequent sales at $30 than you do setting the price at $30 but having no sales.