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And that is why TK isn't the CEO. The whole campaign is really smart and well executed.

On the PR front it is generating huge buzz. On the business side it makes perfect sense - expand the market from people who want to start a new blog to also include people who already have blogs.

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Just to be clear, I think the campaign is really smart as well. But, my article has nothing to do with that -- my article talks about what the bigger vision around Posterous is (i.e whether they should strive to be yet another blogging platform or try to take a different approach to revolutionize personal publishing)

// I made this clearer in the post.

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