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"Making paper from wood chips involves planting trees, which can be carbon neutral, so I’m not sure how much appeal this will have" from an environmental perspective.
Appeal from an environmental perspective: zero. Less than zero. Polyolefins are plastics. The vast majority are made from fossils. Polyolefins can be made starting from biomass but then so is ordinary paper. It's baffling if the inventor or his customers think that he's improved on the traditional environmental tradeoffs associated with paper production.