A better conclusion would be "headphones with poor audio quality exist at all price points"
> Research suggests that factors influencing consumers' choice as to which model to purchase are mostly based on wireless functionality (Iyer and Jelisejeva, 2016) and attributes such as shape, design, and comfort (Jensen et al., 2016). Interestingly, sound quality does not seem to be a major attribute for purchase decisions.
I worked for an outfit that had a similar problem: we tried differentiating ourselves on quality, only to find out that all customers expected that the vendors in that space already had high quality as the price of entry into the market (a fairly accurate assumption). As a result, they didn't care about "we're better quality than those guys." They cared about "those guys make equipment that's easier to use than yours."
> meaning that a "flat" or otherwise non-average frequency response would distort music in an unintended way.
Not sure how to make sense of this. A flat frequency response is by definition the one that does not distort the recorded music.
If for the sake of the argument bass-heavy headphones and speakers were all the rage and a sound engineer set out to record music compensating for such devices' frequency response, then they wouldn't sound "bass heavy" anymore.
For vocals and vocal-like instruments such as saxophones and lead electric guitar, the NS-10 is downright evil. And that's why it's popular. If you can make a mix sound good on the NS-10, it'll sound good on almost anything else.