Now don't get me wrong, I find Facebook and particularly Zuckerburg to be detestable, but no one is forcing me to utilize Facebook. I have a free choice to not engage. There has to be some amount of personal responsibility. Now I get that many times, as was the case with Sony, the consumer does not know about misdeeds until after the fact but with Facebook, at this time, their misdeeds are well know.

It is my opinion that those who continue to engage with Facebook are OK with Facebook's intrusion into their online affairs and that is fine, they see the value proposition different than I do. What Facebook offers is more valuable to them than their online privacy.

When Sony put a root kit on their music CD's and hacked millions of computer and got nothing more than a slap on the wrist, I made the choice to not engage in business with Sony. To this day I have not bought a Sony product, it has been painful at times (my boy wants a Playstation) but I don't have to engage in commerce with them and I won't because I do not agree with their ethics. If they had an opensource project that fit my need I would consider using it, as that is a different kind of engagement with the company. The same goes for a business relationship, I would not preclude Facebook or Sony from places that I would enter into a business relationship with, but they would be on mutually agreed upon terms and if I did not like the ethics of the contract (say I was contracted to develop a rootkit) I have the freedom and personal responsibility to disengage.

I think this gets to a deeper issue with society, in that if we don't like something, we are told/trained to whine about it until it changes, but the reality is people like Zuckerburg don't care about whiners and therefor nothing ever changes. Whereas when society valued personal responsibility more, it directly affected companies because people see it as their duty to disengage, which also means taking your money elsewhere. This is something the Zuckerburgs of the world understand. (please don't take this as I said you where whining. that was not the intent)