The other thing I thought about the article is that I hate being told what the Sokal Hoax is _every time it's mentioned_, doesn't everyone know by now? Also, aren't most people (okay, the sort of person who's reading a Wired article on computational neuroscience) going to know that bagels and coffee-cups are topologically identical? It's not that esoteric is it? And that's happening more and more these days. I think if you're writing about complex neuroscience you've got to assume your audience knows about these things. Is that a small or big gripe, I'm not sure. Grumble grumble.