Apple closes the iTunes store for iPhone users who don't share location
econsultancy.com
econsultancy.com
You have to agree to the terms, however you can then immediately opt out of the specific change and continue using the Appstore as normal without sharing location based information.
I'm not sure how this is any worse than G-mail scanning e-mails of Google or Bing using your web searches.
To provide location-based services on Apple products, Apple and our partners and licensees may collect, use, and share precise location data, including the real-time geographic location of your Apple computer or device. This location data is collected anonymously in a form that does not personally identify you and is used by Apple and our partners and licensees to provide and improve location-based products and services. For example, we may share geographic location with application providers when you opt in to their location services.
They might be using it to sell advertizing today, but that's far from the only thing they can do with that data.
This hasn't ever changed and I don't see why it would have. The only thing that has changed is that you read a misleading article.
iAds/oo.apple.com are in a different section of the privacy policy entirely. They have nothing to do with location tracking.
You can opt out of receiving location-based ads, but you cannot opt out of sharing your location. Just read the terms of http://support.apple.com/kb/HT4228 carefully.
If you prefer a more granular approach, all apps (including Apple's own), allow you to disable location services for that app alone. In addition, all 3rd party apps, on first requesting location data, require the user to explicitly opt-in.
Saying "here's this guy's address, provide an ad for him" is very different from "send me ads for this area, and I'll show them to people who are near there".
I want to know what's being collected on me, where it's going, and what it's going to be used for. Heck, if anyone has the capability to make this kind of disclosure uncommonly clear and intuitive, it's Apple.
They will probably give you at least as much control as facebook as they will be able to target you by the apps you own. If this is the case then its not that hard to target ads to exactly one person. See here: http://www.gabrielweinberg.com/blog/2010/05/a-fb-ad-targeted...
It seems like the opt-out link mentioned in the article is just for iAds and relative to cookies, etc, and not location tracking.
If you want complete anonymity, don't use a cell phone. Its unrealistic in today's world to expect it while also using connected devices.
EDIT: This is reality. If you think the loss of anonymity its wrong, I don't disagree. My comment was not to promote a personal opinion about what's right or wrong, but simply recognizing the obvious state of affairs. In today's world, some government entities do not believe privacy transfers to electronic mediums. In fact, the FTC has recognized that current law is not keeping up with new technology and mediums.
If an app is iAd supported, it makes sense to not allow a person to download it if they have iAds off, but I'm not sure if there is a more complete shutdown of the store for those who opt out.
Which to me, implied that the app store doesn't care (or even know) if you've opted out or not.
If you presented your motivations for asking their location and identity, and were considered suitably benign to their tastes, you might find out. Instead, it comes off as being glib (perhaps intentionally so, I don't know).
But seriously, what now guys?
I can't even imagine how much money this sort of data would be worth to marketers - you would be able to pinpoint exactly which areas have high densities of people at which times, how long an individual stays on average, etc. You could use the iPhone's microphone to detect noise levels in the area and how they fluctuate over time, which would be extremely useful.