His apology has already been emailed to the entire company. This isn't quite a defenestratable offense, but does illustrate the scale of the challenge ahead of Uber.
Many languages use different delimiters, and their keyboards might be set up accordingly.
Eg, in French one uses ‹single› or «double guillemets», and CJK languages use 《more angle brackets》 or 「corner brackets」.
I'm not familiar with question marks being used that way, but let's give people the benefit of the doubt. ;-)
https://en.wikipedia.org/wiki/Quotation_mark#Specific_langua...
What you see here is culture eating strategies and tactics for breakfast.
Recommendations don't change culture, they provide an environment where the cancerous parts of culture can be intentionally removed. Failure to do so just means the cancer comes back as it overwhelms/finds cracks in the recommendations.
its*