I think hiring is completely broken. At least in IT. Developers don't understand HR people, and HR doesn't understand developers.

For me "Hey, I saw your post for [...]. I thought this looked great for me because I have worked on [...] and I am super excited to learn more about [....]" means absolutely nothing. Frankly, I do NOT know you or your company and in a job description there is nothing about the team, culture etc. But I have no other option just to make something up, because otherwise no one'll hire me.