Are you insinuating that they can't do both? They're certainly working on the things that you're asking for. Maybe not at the pace and direction that you personally want but they're not stagnating, either. They've already said they'll have a new Mac Pro out next year. They've introduced a new iMac Pro. They're investing heavily into AR/VR.
They're big enough to do a lot of different things. It's like asking Microsoft to focus on Windows and Surface instead of putting in effort into their Hololens. Again, why can't they do both?