Bothers me that Apple invests it's time on this.

Honestly if Apple disappeared tomorrow someone else would manage to fill this car gap just fine. But if Apple disappeared tomorrow who would fill the gap their computer hardware and OS left?

Windows is getting slowly better but I don't think it will ever truly manage to be as slick as OS X. Especially when the passionate Windows insist on using an 8 year old OS and devs insist on writing software using the same systems and libraries they were using 15+ years ago.

To me Apple is only valuable as a computer company, an Apple car would just be a toy for the super rich.

I do wonder if this project came about as a way to keep talent in the building?