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Comment by JumpCrisscross | Hacker News Reader

> Cars will be a service...and that clashes with what Apple stands for

Someone should get a memo over to the App Store, Apple Music, Apple Pay, iTunes, iCloud and other services teams. They only brought in like $7 billion of revenues last quarter [1].

[1] https://www.macrumors.com/2017/05/02/app-store-revenue-up-40...

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But how much of a premium would an Apple car be able to command in this scenario?

All those services only really make money due to ecosystem lock in.

Unless you expect some iOS-centric reason to order an Apple car with a higher price, I can't imagine why this would be good for Apple.

Apple is a luxury brand. They would likely be making a luxury car. People would buy it, among other things, for trendiness, prestige and social standing.

>Apple is a luxury brand

is it? Doesn't look that way when you think about the iPhone and iPad market shares.

They're around 1/3 to 2/5 of smartphones in the United States [1] and about 1/5 worldwide [2]. (About 2/5 of people, worldwide, own a smartphone [3].) Meanwhile, Apple captures something like 90% of global smartphone profits [4]. High-end margin leaders sell luxury products.

[1] http://fortune.com/2017/01/18/apple-iphone-market-share-2/

[2] https://www.strategyanalytics.com/strategy-analytics/blogs/d...

[3] http://www.pewglobal.org/2016/02/22/smartphone-ownership-rat...

[4] http://www.cnbc.com/2016/11/23/apple-captures-record-91-perc...

Also, an iPhone is cheaper on a yearly basis than a dog.

https://xkcd.com/980/

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