I don't like the way they've titled their research. Given that there are numerous chemical additives in traditional chemical cigarettes that are known to cause health issues nicotine may not be the dominantly harmful component in cigarettes.
Discouraging cigarette smokers from moving to e-cigarettes is akin to abstinence only programs, it's not a pragmatic approach to the realities of the problem and human behavior. Of course the tobacco industry also has a vested interest in cigarettes so it's favorable to them for media to be as negative as possible about eCigarettes.
If eCigarette second hand smoke is less harmful than cigarettes and they aren't banned in the places that regular cigarettes are it would create a strong downward pressure on traditional cigarette smoking...
..and it looks like the Altria group does recruit from UConn, if that actually means anything.