Is the trick in not interacting with it?
I am better than you ... because... if anything in your existence has anything to do with that then you are in the game.
What prevents more of that is the nature of the game of business and the competition that goes with it, which is dog eat dog. Businesses would go out of business very quickly if they catered to the social needs of their employees rather than the business itself. The point then is to design a business process which isn't that ruthless with different objectives.