How we got apples that taste delicious (2015) [audio]
npr.org
npr.org
I eat maybe one or two good ones in a year, and l spend a lot of time finding quality food sources. Most of the fruits and vegetables sold are tasteless garbage, and the vast majority of the people around me have no idea it is as they don't have the time or interest to spend the tremendous energy necessary to acquire decent food.
And I live in the country side of southern France where it's easier than anywhere else.
People then assume they don't like fruit or greens. They don't have any problem. The problem is that the shiny red perfectly shaped plastic apple looking product they sell you is a joke. And the heart attack worthy ice cream is tasty.
People writing this kind of article don't cook, never had a grand father with a garden or use their brain so much they forgot how their tongue, nose and palate work.
Same with oranges, the cheap ones (navelinas) are sweet but they taste of nothing and really are only good for juice. Sicilian red oranges on the other hand have a stronger taste, they are great. I have never tried a blind test but I am pretty sure I could pass it.
The problem comes when they're picked early and left to ripen off-tree or they're picked too late. Either way they become a mealy mess after a few days. However, in this condition, it still looks great and the dark colour disguises any obvious bruising. This is probably why it's so prevalent in retail chains.
By the way, the mechanics of the organization behind those orchards are insane. It's an organization of thousands of farmers from the same valley (val di Non), with agronomists that decide when to harvest depending on the altitude and the variety. Apples brought a lot of wealth and infrastructure, since the valley roads had to be updated for the tricks. The organization even bought an old mine to have a 10 km tunnel at constant temperature in which to store apples.
This. This is the whole problem.
Apples are not supposed to be "meh".
So there's bound to be a lot that you might find unappealing but have a sizeable following anyhow.
Typically, when I travel to the US, I find the produce look gorgeous but taste of very little. The UK seems to straddle the middle.
The fact is so many people, even in France, have no idea what a good tomato taste like. So they buy something they don't hate and label that good.
If you negate that list, you get a list of traits agribusiness tries to breed into more conventional plants often at the expense of optimal tastiness.
Yet the "reject" plants might be super delicious and perfectly suited to local soil and climate conditions and to traditional agricultural practices and regional cuisines...
In Malaysia as a child the roadside markets offered incredible local fruits like tampoi, certain distinctive cultivars of mangoes, langsats, salak, mangosteen, little-known species of durian and other jungle fruits, and many others that are much harder or impossible to find today. (Although the commercial varieties of mangoes, durian etc. are still very good if you know about seasonal variations and exactly where they're grown; and, according to my palate at least, the fresh produce available in S.E. Asia still far, far surpasses the range and quality available in northern Europe.)
Edit: to summarize, there are lots of different apple varieties that have been trademarked and which therefore can only be sold with that brand name by growers in the "club" which controls the brand. They do so in the hope of being able to make a sustainable profit on a differentiated product, rather than selling a commodity which tends to drive profits to zero.
[1]http://abcnews.go.com/Lifestyle/wireStory/fear-losing-bluebe...