It's aspirational renovations. Their target audience is those that aspire to the images they're shown.

I admit I'm partially susceptible to this siren's song but in realizing that this is a staged picture of many of a curated ideal then I feel more comfortable with reality.

They got professional lighting!!!

I have to rely on the sun and whatever nonsense the previous owners put into my place which at this point is a fair amount until I get around to changing it.