What goes at nearly the speed of light is the "message" that electrons should move a certain way. If you want an analogy, if you blow into a flute, even though the air is moving slowly, the sound travels fast.
Imagine people going to the shopping mall. Once in a while someone goes in and an hour or two later they come out the other door 10m away. But they travelled a lot more than 10m. You just didn't notice from outside.
My memory may be off but as I recall the fermi speed in copper is only around 0.5% of c, rather far off. What does propagate at speeds on the order of c is the EM field, which is what most people are actually talking about when they think of electricity moving down a wire. But, it's still something around ~60% of c in a copper transmission line.