We've tried so hard to make technology ubiquitous and accessible to everyone. We thought that that was a good idea at the time, except we didn't really understand it entirely.
The consequence of ubiquitous technology is that the majority now has access to powerful tools to 'express' themselves while being subjected to constant brainwashing into behaving in predictable ways - purchasing, thinking, liking, voting, etc.
By 'expressing' themselves, they contribute to a cacophony of content, which makes it very hard to discern truth from fabrication, leading to confusion, apathy and insecurity, exactly the sweet spots that advertisers of all kinds target.
A small minority profits greatly from this system, while the users themselves are rewarded with a 'virtual self' which is slowly taking over their 'real' self, making even the idea of losing it scary. This mental trap is very powerful - just look at the number of 'zombies' on the streets - people interacting with their phones there and then, disregarding others and their personal safety..
The remaining 5% who are aware of these issues get to share all the alternative technological solutions and monetary scraps left over from the big fishes.
So I don't think there's anything to 'do' about it - just be aware of it and try to stay away from large crowds.
I respect and applaud the efforts of so many who try to build distributed and anonymous systems, but I'm very bearish about any of them becoming 'mainstream' for the reasons described above plus this one: most people don't care about these things.
Those who control these systems are some of the most powerful people in the world. In time, they will get older and more conservative. Soon they will venture into politics on a global scale.
Considering the alternatives, maybe that's not the worst thing after all.