Deepmind / AlphaGo, Watson, and other like them are about the best thing we have nowadays when it comes to AI. Let's not even talk about True AI, which if you take any of the definitions can only become reality with so much data we're only brushing on it actually. Saying True AI won't need as much data is failing to understand how much "data" it takes to make a human brain function, and while that is a whole other can of worm, one thing is certain it's a shit load accumulated over time.
> If and when true AI happens, there's a good chance Apple will be leading that.
Apple is not even in the same arena when it comes to AI. And they shouldn't be, with the cash piles they have it's better for them to wait for somebody else to make the breakthrough and pull a Siri, buy a company that does what you want and integrate it how is needed for you product / consumers.
Also don't confuse AI/True AI with clever algorithm.