For me the wine is all about culture. I do like to read the profiles on wineries: history, how they work in vineyards, how they treat the wine in cellar, why they choose of what they do. What is the history of the region and how it was shaped during centuries (yeah, I am not really into new world wines).

Then I have at least some background on what I am drinking and if I find some winery I might like, I try to taste multiple wines and if I like them I just keep buying it. During the years I found some good selection for any kind of occasion. (Yes and most of the wines I buy are usually 10 - 15 USD + few more expensive for some special occasions).