Are you sure? Facebook doesn't seem to be a tiny fraction of Google in any of the comparisons. For profit, FB is looking to get to $1B/month in a few months, while Google has topped $2.5B/mo and is looking to get to $3B/mo. That's just 3x. Sure Google's revenue is more than 3x. If I had to make an educated guess, I'd say it's 5x as much. Whether you're talking just Facebook and Google for global users or including their subsidiaries, neither would have FB as a tiny fraction. FB already does 2B monthly users. Google likely isn't even double that just based on the number of internet users outside China.
Correct me if I'm wrong.