Am I just being overly cynical?
I won't be willing to take on Google products until they've been around for a few years and become entrenched, but with people becoming more and more reluctant to invest into their products it's less likely to happen.
Therefore, if you write software to match, or foster methodologies that depend on a particular product, you risk writing software or patterning activities around a system that can trivially disappear.
You have no way of estimating the popularity of adoption (is this android?), or how essential this thing may be to internal Google teams (is this wave?), since it remains something of a trade secret, who is using what, and how much, therefore you can never know when or why Google might declare that its offering is antiquated or unprofitable to Google, or whether it will be deprecated, forcing a migration elsewhere.
Compare this however to Microsoft where business productivity has been an integral part the company since the very beginning. And so the Surface Hub looks like a more likely product to still be around a decade from now.
If I needed one of these, this would definitely factor into my evaluation.