It's funny that so many big companies let their ego get in the way of good business.

I imagine that this lawsuit and loss of community good-will will cost them millions of dollars. Uh, millions of dollars that they could have used to just acquire Alexaholic. They would have gained good-will, great press, and a great developer already passionate about their product.

What a huge blunder - sad to see, especially since they're so innovative in other areas.