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I've noticed a, seemingly disingenuous, pattern of naming things within the USA approximately opposite of the effect of the bill. Affordable healthcare makes it more expensive, Net neutrality is about allowing ISPs to censor and filter etc.

Why is the above the case?

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Who has claimed that net neutrality is about allowing ISPs to censor and filter?

Regarding the ACA, affordable and expensive aren't necessarily opposites. You could make something more expensive (but still affordable) for those who are well off, but more affordable for those who are poor, and claim a net increase in "affordableness". Anyway, the PATRIOT act seem like a slightly better example of a disingenuous name for a bill IMO.

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