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Payouts! They get some mix of salary (comparable to existing employees), stock (more generous than existing employees) and a cash payout that's fairly generous if they meet some goals laid out in advance.

And you didn't ask, but if not enough of the team accepts an offer, then it evaporates.

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If I am to believe HBO, then sometimes those goals are drinking beers on the rooftop.

Not quite but I know of one high level exec at a company you're familiar with that was given a year after multiple warnings.

Effectively, he had no job but was still on the payroll for a year and maintained his equity. He came in and did virtually nothing for about 6 months and then stopped.

It's a cushy gig but by the time you get it it's a punishment not a reward.

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